A New Hair Color from Out of the Blue ● Goldwell Professional Hair Care’s Elumen Blue imparts long-lasting blue hair color without ammonia or peroxide, company executives said. Elumen Blue fades tone-on-tone and can be used in different levels for either rich blue or blue-black results. “Traditionally, blues have faded far too fast, but Elumen Blue lasts long and maintains its shine, thanks to Elumen’s innovative technology,” said Cyndi McCoy, technical education manager, Goldwell. Elumen B...